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20120924
20121002
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are some sort of discipline testing so the smart campaigns you know and the obama campaign is emblematic of this basically thinking of almost everything the campaign does this somehow formed by data but you know, you get down to the state-level campaigns and they definitely are having you know people who are voter file managers who are doing the data and targeting people who are doing the data. you get up to the presidential campaign and one of the things, after they won the nomination built what they call the data science team and increasingly that sort of function is becoming a core function of the campaign. it used to be that there were lists for fundraising or voter list and you could buy them from vendors or consultants and now, you know, basically it's a core function of a modern campaign to have people especially on the voter side just crunching and processing data. >> host: if any of us were to go into the romney campaign are the obama campaign and we were to look around the headquarters how many people -- is there a lot of young staff? what does it look like? >> guest: chicago d
sort of discipline testing. so the smart campaigns and the obama campaigns are emblematic of this and basically, you know, thinking of almost everything a campaign bus as it is somehow informed by the data one. you get down to the state level campaigns and they definitely are having people who work voter file managers who are just dealing with the data and targeting people just dealing with data you get to the campaigns and one of the things the romney campaign said to do this summer after they won the nomination was and increasingly that sort of function is becoming a core function of the campaign and used to be to the extent you have was fund-raising and you could buy them from the vendors or consultants, and now people will have what they call one different things but there's basically a core function of the modern campaign to have people who are especially on the voter side just country and processing data. >> host: if any of us were to go into the romney campaign or obama campaign and look at the headquarters, are there a lot of young staff? what does it look like? >>
small businesses. >> you are the national co-chair of the obama-bided campaign. >> i would put the challenge that we have as a nation in a different context. and say that, to the extent that we are a nation in "crisis," although i would not describe it as that because i believe that we can fundamentally overcome this and that we can do it in a fairly rational and reasonable way, i think the challenges that we have now had more than a generation of folks who are not willing to ask americans to sacrifice and to be realistic about how we take on our biggest challenges. for instance, everyone remembers the republican debate where they asked whether you would take the bargain of one dollar's worth of tax increases or $10 worth of basically tax cuts and everybody raised their hands and said they would not accept that. we have become a country where -- it is not just one side, both sides, but more one side now than ever is not willing to be realistic about how we can tackle these challenges. if there is a crisis that i see in the united states for the long term, it is not the temporal
of discipline testings of the smart campion's coming you know, and the obama campaign issues informed by the the data. they are having people that are voter file managers who are stealing the data and targeting people you get to the presidential campaign and one of the things the romney campaign had to do after this summer when they won the nomination is the voter science team and increasingly that sort of function is becoming a core function of the campaign. it used to be that to the extent you had a that was less for fund-raising and you could buy them from the voters or consultants. people now have what they call different things but it's basically the core function of the modern campaign to have a discussion on the voter side crunching and processing data. >> host: if we were to go to the romney campaign, how many people -- is there a lot of young staff? >> guest: in chicago dozens of people on how you define it in the fund raising data online analytics in every state they are hiring for better data jobs and voter file managers and targeting directors that's the the bombing campai
Search Results 0 to 3 of about 4